TY - BOOK AU - Håkansson,Håkan AU - Snehota,Ivan TI - No business is an island: making sense of the interactive business world SN - 9781787145498 AV - HF1008 .N6 2017 U1 - 650 23 PB - Emerald Publishing Limited KW - Business KW - Commerce KW - Economics KW - Business & Economics KW - International KW - General KW - bisacsh KW - Business strategy KW - bicssc N1 - Includes index; Includes bibliographical references N2 - The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to handle the local specific interdependencies in business relationships that characterize the interactive world. That implies a conception of the task and priorities of management and the critical managerial skills that is only partly acknowledged in the contemporary management theory. This book provides empirical insights into the often hidden interactive aspects of the contemporary business world. It offers a novel perspective and theoretical and methodological tools for analysis of interactive aspects related to topics such as management, strategy, purchasing, marketing and accounting as well as issues related to economic and regional policies including public purchasing and the role of ownership UR - https://www.emerald.com/insight/publication/doi/10.1108/9781787145498 ER -