TY  - BOOK
AU  - Naresh K.Malhotra
TI  - Review of marketing research: special issue : marketing legends 
T2  - Review of marketing research,
SN  - 9780857248985 (electronic bk.) :
AV  - HF5415.2 .R48 2011
U1  - 658.83 22
PY  - 2011///
CY  - Bingley, U.K.
PB  - Emerald
KW  - Business & Economics
KW  - Marketing
KW  - Research
KW  - bisacsh
KW  - Market research
KW  - bicssc
KW  - Marketing research
N1  - Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind -- Lessons learned during a career / Gerald Zaltman
N2  - This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2011)8
ER  -