Review of marketing research.  Vol. 2  [electronic resource] / 
edited by Naresh K. Malhotra. 
 - Bingley, U.K. :  Emerald,  2005. 
 - 1 online resource (xi, 240 p.) :  ill. 
 - Review of marketing research,  1548-6435 .
<br/><br/> Includes index. 
<br/><br/>Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek. 
<br/><br/> "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians." 
<br/><br/><label>ISBN: </label>9780857247247 (electronic bk.) :  £59.95 ; €74.95 ; $99.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics--Marketing--Research.<br/>Market research.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .R48 2005 
<br/><br/><label>Dewey Class. No.: </label>658.83 
<br/><br/><label>Universal Decimal Class. No.: </label>339.1