TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Review of marketing research
T2  - Review of marketing research,
SN  - 9780857247247 (electronic bk.) :
AV  - HF5415.2 .R48 2005
U1  - 658.83 22
PY  - 2005///
CY  - Bingley, U.K.
PB  - Emerald
KW  - Business & Economics
KW  - Marketing
KW  - Research
KW  - bisacsh
KW  - Market research
KW  - bicssc
KW  - Marketing research
N1  - Includes index; Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek
N2  - "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2006)2
ER  -