TY  - BOOK
AU  - Woodside,Arch G.
AU  - Moore,Ellen M.
ED  - Society for Marketing Advances.
TI  - Essays by distinguished marketing scholars of the Society for Marketing Advances
T2  - Advances in business marketing and purchasing,
SN  - 9781849501484 (electronic bk.) :
AV  - HF5415 .E87 2002
U1  - 658.8 22
PY  - 2002///
CY  - Amsterdam, Boston
PB  - JAI
KW  - Marketing
KW  - Sales & marketing
KW  - bicssc
KW  - Purchasing & supply management
KW  - Business & Economics
KW  - General
KW  - bisacsh
N1  - Includes bibliographical references; Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model /  Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research /  John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen
N2  - This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades
UR  - https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2002)11
ER  -