TY  - BOOK
AU  - Mire,Amina
TI  - Wellness in Whiteness: Biomedicalization and the Promotion of Whiteness and Youth among Women 
T2  - Routledge Research in Gender and Society
SN  - 9781351234146
PB  - Taylor & Francis
KW  - Social Science / Gender Studies
KW  - bisacsh
KW  - Social sciences
KW  - Electronic books
N1  - Access copy available to the general public
N2  - This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and on-line advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of 'ageless beauty', 'brightened', youthful skin and solutions to 'pigmentation problems' for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalised health and wellness industries, Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment
UR  - https://openresearchlibrary.org/content/5f4b5109-5437-431e-9ec7-e1a936ab7399
ER  -