TY  - BOOK
AU  - Youjeong,Oh
TI  - Pop City: Korean Popular Culture and the Selling of Place 
SN  - 9781501730733
PB  - Cornell University Press
KW  - Social Science / Anthropology / Cultural & Social
KW  - bisacsh
KW  - Social sciences
KW  - Electronic books
N1  - Access copy available to the general public
N2  - This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be "sold" just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities
UR  - https://openresearchlibrary.org/content/ab64027d-82b1-44b9-8084-48fc95dc4ca7
ER  -