Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing 
Germany GATE. 
 - 1 online resource (88 p.) 
<br/><br/> Access copy available to the general public. 
<br/><br/> "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system.   The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing." 
<br/><br/><label>ISBN: </label>9783763957507 
<br/><br/><label>Source: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Science / Sociology<br/>Social sciences
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.