TY  - BOOK
AU  - GATE,Germany
TI  - Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
SN  - 9783763957507
PB  - W. Bertelsmann Verlag
KW  - Social Science / Sociology
KW  - bisacsh
KW  - Social sciences
KW  - Electronic books
N1  - Access copy available to the general public
N2  - "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system.   The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
UR  - https://openresearchlibrary.org/content/42cc27b5-0fbd-467d-b460-86be98b53f69
ER  -