Hovland, Carl Iver,  1912-. <br/><br/>
Communication and persuasion :  psychological studies of opinion change / 
by Carl I. Hovland, Irving L. Janis, and Harold H. Kelley. 
 - New Haven :  Yale University Press,  1953. 
 - xii, 315 p. :  illus. ;  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>53007776 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>Persuasion (Rhetoric)<br/>Psychology, Applied.
<br/><br/><label>LC Class. No.: </label>P90  / .H69 
<br/><br/><label>Dewey Class. No.: </label>808