TY  - BOOK
AU  - Hovland,Carl Iver
TI  - Communication and persuasion: psychological studies of opinion change 
AV  - P90 .H69
U1  - 808 
PY  - 1953///
CY  - New Haven
PB  - Yale University Press
KW  - Communication
KW  - Persuasion (Rhetoric)
KW  - Psychology, Applied
N1  - Includes bibliographies
ER  -