TY  - BOOK
AU  - Meinhold,Roman
AU  - Irons,John
TI  - Fashion Myths: A Cultural Critique 
SN  - 9783839424377
PB  - transcript Verlag
KW  - Design / History & Criticism
KW  - bisacsh
KW  - Philosophy
KW  - Electronic books
N1  - Access copy available to the general public
N2  - Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty,  strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields  of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates
UR  - https://openresearchlibrary.org/content/a7a4d15f-aab2-47a2-bacf-ef39c376f839
ER  -