TY - BOOK AU - Schramm,Wilbur AU - Roberts,Donald F. TI - The process and effects of mass communication. SN - 0252001974 AV - P90 .S38 1971 U1 - 301.16/08 PY - 1971///] CY - Urbana PB - University of Illinois Press KW - Mass media N1 - Bibliography: p. [967]-979 ER -