Arens, William F. <br/><br/>
Contemporary Advertising / 
William F. Arens, David H. Schaefer, Michael Weigold. 
 - xiii, 498 pages :  color illustrations ;  28 cm. 
<br/><br/><label>ISBN: </label>9780078028915 (pbk.) acidfree paper 0078028914 (pbk.) acidfree paper 
<br/><br/><label>LCCN: </label>2010940142 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / ARE