Percy, Larry. <br/><br/>
Strategic advertising management / 
Larry Percy, Richard Elliott. 
 - 2nd ed. 
 - xviii, 335 pages., 10 pages. of color. plates :  illustrations. ;  25 cm. 
<br/><br/><label>ISBN: </label>0199274894 
<br/><br/><label>LCCN: </label>2005012353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Advertising<br/>Strategic planning.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5438.5  / PER