TY  - BOOK
AU  - Percy,Larry
TI  - Strategic advertising management
SN  - 0199274894
AV  - HF5438.5 PER
PY  - 2005///
CY  - Oxford, New York, N.Y.
PB  - Oxford University Press
KW  - Sales promotion
KW  - Advertising
KW  - Strategic planning
KW  - Communication in marketing
ER  -