Enis, Ben M. <br/><br/>
Marketing principles / 
Ben M. Enis. 
 - 3d ed. 
 - xxiii, 647 pages. :  illustrations. ;  24 cm. 
<br/><br/><label>ISBN: </label>0830254846 
<br/><br/><label>LCCN: </label>79027099  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / ENI