TY  - BOOK
AU  - Michael Johnson
TI  - Branding: In five and a half steps
SN  - 9780500518960
AV  - HF5415JOH 
PY  - 2016///
CY  - London
PB  - Thames & Hudson
KW  - Social sciences
KW  -  Commerce 
KW  -  Business
ER  -