Christine Day <br/><br/>
Qualitative research methods in public relations and marketing communications 
by christine  Daymon and  Immy Holloway 
 - extent xi ,397pages 
<br/><br/> bibliographical reference and index 
<br/><br/><label>ISBN: </label>9780415471183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Qualitative research<br/>Public relations research methodology<br/>Marketing research methodology
<br/><br/><label>LC Class. No.: </label>HD59.D34DAY