TY  - BOOK
AU  - Christine Day
TI  - Qualitative research methods in public relations and marketing communications
SN  - 9780415471183
AV  - HD59.D34DAY 
PY  - 2010///
CY  - Abingdon, New York
PB  - Routledge
KW  - Qualitative research
KW  - Public relations research methodology
KW  - Marketing research methodology
N1  - bibliographical reference and index
ER  -