TY  - BOOK
AU  - Keith Fletcher
TI  - Marketing management  and information technology
SN  - 9780135565070
AV  - HF5415.13F5FIE 
PY  - 1990///
CY  - London
PB  - Prentice  Hall
KW  - Marketing Gestion
KW  -  Marketing Management
KW  - information technology
N1  - includes index
ER  -