Subhash C.Jain <br/><br/>
Marketing planning & Strategy 
by Subhash C.Jain 
 - extent xxi,916pages 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0538802510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management <br/>Marketing Management Case studies<br/>Commerce 
<br/><br/><label>LC Class. No.: </label>HD30.28J35JAIN