TY  - BOOK
AU  - Subhash C.Jain
TI  - Marketing planning & Strategy
SN  - 0538802510
AV  - HD30.28J35JAIN 
PY  - 1990///
CY  - Australia
PB  - South-Western Publishing CO
KW  - Marketing Management
KW  - Marketing Management Case studies
KW  - Commerce 
N1  - includes index
ER  -