William M. Pride <br/><br/>
Marketing:  Concepts and strategies 
by William M. Pride and O.C. Ferrell 
 - extent xxxiv ,818pages 
<br/><br/> includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9780395369388 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce <br/> Business <br/>Marketing. Distribution of products
<br/><br/><label>LC Class. No.: </label>HF5415.P65PRI