TY  - BOOK
AU  - William M. Pride
TI  - Marketing: Concepts and strategies
SN  - 9780395369388
AV  - HF5415.P65PRI 
PY  - 1989///
CY  - Boston 
PB  - Houghton Mifflin company
KW  - Commerce 
KW  -  Business 
KW  - Marketing. Distribution of products
N1  - includes bibliographical reference and index
ER  -