TY  - BOOK
AU  - O.C Ferrell
TI  - Fundamentals of Marketing
SN  - 0395316960
AV  - HF5415.F43FER 
PY  - 1982///
CY  - Boston
PB  - Houghton Mifflin company
KW  - Marketing
KW  - Business 
KW  -  Marketing. Distribution of products
N1  - includes bibliographical reference and index
ER  -