Philip R. Cateora <br/><br/>
International Marketing  
by Philip R. Cateora ,Mary C. Gilly and  John L. Graham  
 - extent xxxi ,711pages 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780071084215 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Entreprises multinationales <br/>Export marketing <br/> International business enterprises
<br/><br/><label>LC Class. No.: </label>HF1416.C37CAT