TY  - BOOK
AU  - Philip R. Cateora
TI  - International Marketing 
SN  - 9780071084215
AV  - HF1416.C37CAT 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  -  Entreprises multinationales
KW  - Export marketing
KW  -  International business enterprises
N1  - includes index
ER  -