Keller, Kevin Lane. <br/><br/>
Strategic Brand Management :  building ,measuring,and managing brand equity. 

 - 2nd  ed. 
 - New Jersey :  Prentice Hall,  2003. 
 - 788  p. ;    cm. 
<br/><br/>index. 
<br/><br/><label>ISBN: </label>9780131105836 :  $25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brading--marketing.