Zeithaml,Valarie A. <br/><br/>
Services marketing :  intergrating customer focus across the firm. 

 - 3rd  ed. 
 - Boston :  McGraw-Hill,  2003. 
 - 668  p. :  ill ;    cm. 
<br/><br/>index. 
<br/><br/><label>ISBN: </label>9780071199148 :  $30.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing.