Marketing decision making   :  concepts and strategy  print 

 - Rev. ed. 
 - ilu  R. D. Irwin  1980 
 - xv, 573 p. : ill.    25 cm.  xv, 573 p. : ill. ; 25 cm. 
 - The Irwin series in marketing .
<br/><br/> David W. Cravens, Gerald E. Hills, Robert B. Woodruff. 
<br/><br/><label>ISBN: </label>0256023484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONCEPTS AND STRATEGY