Marketing   :  Basic Concepts and Decisions  print 

 - 2d ed. 
 - mau  Houghton Mifflin  c1980 
 - xxiii, 754 p. : ill.    26 cm.  xxiii, 754 p. : ill. ; 26 cm. 
<br/><br/> William M. Pride, O. C. Ferrell. 
<br/><br/><label>ISBN: </label>0395280591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING