TY  - GEN
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing:  :  Basic Concepts and Decisions
SN  - 0395280591
PY  - 1980///
CY  - mau
PB  - Houghton Mifflin
KW  - MARKETING
N1  - William M. Pride, O. C. Ferrell
ER  -