International marketing print - Rev. ed. - ilu R. D. Irwin 1971 - xv, 934 p. illus., maps. 24 cm. xv, 934 p. illus., maps. 24 cm. xv, 934 p. illus., maps. 24 cm.

[by] Philip R. Cateora and John M. Hess.


MARKETING