Marketing research   :  methodological foundations  print 

 - 3rd ed. 
 - ilu  Dryden Press  c1983 
 - xxi, 756 p. : ill.    24 cm.  xxi, 756 p. : ill. ; 24 cm. 
 - The Dryden Press series in marketing .
<br/><br/> Gilbert A. Churchill, Jr. 
<br/><br/><label>ISBN: </label>003060608X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING