Marketing management   :  analysis, planning, and control  print 

 - 4th ed. 
 - nju  Prentice-Hall  c1980 
 - xi, 722 p. : ill.    24 cm.  xi, 722 p. : ill. ; 24 cm. 
<br/><br/> Philip Kotler. 
<br/><br/><label>ISBN: </label>0135579759 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING