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Business-to-business marketing management [electronic resource] : strategies, cases, and solutions / edited by Mark S. Glynn, Arch G. Woodside.

by Glynn, Mark S | Woodside, Arch G.

Series: Advances in business marketing & purchasing ; v. 18.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .B87 2012.

Business-to-business brand management [electronic resource] : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside.

by Glynn, Mark S | Woodside, Arch G.

Series: Advances in business marketing and purchasing ; v. 15.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, UK : JAI Press, 2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.B7 B875 2009.

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