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		Developing insights on branding in the B2B context : case studies from business practice / Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos. by Koporcic, Nikolina [editor.] \| Ivanova-Gongne, Maria, 1985- [editor.] \| Nyström, Anna-Greta, 1979- [editor.] \| Törnroos, Jan-Åke [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1255 .D48 2018. Place hold Add to cart (remove)
		Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / Jacek Pogorzelski. by Pogorzelski, Jacek [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.B7 P64 2018. Place hold Add to cart (remove)
		Brand meaning management [electronic resource] / edited by Deborah J. Macinnis, C. Whan Park. by MacInnis, Deborah J \| Park, C. Whan. Series: Review of marketing research ; v. 12Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2015Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .B73 2015. Place hold Add to cart (remove)
		Business-to-business brand management [electronic resource] : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Glynn, Mark S \| Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 15.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, UK : JAI Press, 2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.B7 B875 2009. Place hold Add to cart (remove)

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