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Creating and managing superior customer value [electronic resource] / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert.

by Woodside, Arch G | Golfetto, Francesca | Gibbert, Michael.

Series: Advances in business marketing and purchasing ; v. 14.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publication details: [Bingley, Eng.] : Emerald JAI, 2008Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.5 .C74 2008.

Evaluating marketing actions and outcomes [electronic resource] / edited by Arch G. Woodside.

by Woodside, Arch G.

Series: Advances in business marketing and purchasing ; v. 12.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Oxford : Elsevier, 2003Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .E93 2003.

Customer relationship management & customer service edited by Annekie Brink and Adele Berndt

Material type: Text Text; Format: print ; Literary form: Not fiction South Africa Juta academic ©2004Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF5415.B75BRI.

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