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		New insights on trust in business-to-business relationships : a multi-perspective approach / edited by Houcine Akrout, Karine Raies, and Arch G. Woodside. by Akrout, Houcine [editor.] \| Raies, Karine [editor.] \| Woodside, Arch G [editor.]. Series: Advances in business marketing & purchasing ; v.26.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1263 .N49 2019. Place hold Add to cart (remove)
		Developing insights on branding in the B2B context : case studies from business practice / Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos. by Koporcic, Nikolina [editor.] \| Ivanova-Gongne, Maria, 1985- [editor.] \| Nyström, Anna-Greta, 1979- [editor.] \| Törnroos, Jan-Åke [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1255 .D48 2018. Place hold Add to cart (remove)
		Field guide to case study research in business-to-business marketing and purchasing [electronic resource] / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside. by Woodside, Arch G \| Pattinson, Hugh \| Marshall, Roger. Series: Advances in business marketing & purchasing ; v. 21.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2014Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1263 .F54 2014. Place hold Add to cart (remove)
		Business-to-business brand management [electronic resource] : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Glynn, Mark S \| Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 15.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, UK : JAI Press, 2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.B7 B875 2009. Place hold Add to cart (remove)
		Business Marketing management: A strategic view of industrial and organizational markets by Michael D. Hutt and Thomas W. Speh by Michael D.Hutt. Material type: Text; Format: print ; Literary form: Not fiction Fort Worth The Dryden Press ©1995Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF5415.13H87HUT. Place hold Add to cart (remove)

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