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		Innovation and strategy / edited by Rajan Varadarajan, Satish Jayachandran. by Varadarajan, Rajan [editor.] \| Jayachandran, Satish [editor.]. Series: Review of marketing research ; v. 15.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.15 .I56 2018. Place hold Add to cart (remove)
		Business-to-business brand management [electronic resource] : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Glynn, Mark S \| Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 15.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, UK : JAI Press, 2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.B7 B875 2009. Place hold Add to cart (remove)
		Designing winning products [electronic resource] / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen. by Woodside, Arch G \| Liukko, Timo \| Lehtonen, Ari. Series: Advances in business marketing and purchasing ; v. 10.Edition: 1st ed.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : JAI, 2000Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.153 .D47 2000. Place hold Add to cart (remove)

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