000 00590 a2200181 4500
245 _aMarketing decision making
_b : concepts and strategy
_hprint
020 _a0256023484
250 _aRev. ed.
650 _aCONCEPTS AND STRATEGY
005 20191021094904.0
260 _ailu
_bR. D. Irwin
_c1980
084 _aHF5415.135 .C7 1980
300 _axv, 573 p. : ill.
_b 25 cm.
_cxv, 573 p. : ill. ; 25 cm.
500 _aDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff.
490 _aThe Irwin series in marketing
999 _c11554
_d11554