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_c15286 _d15286 |
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| 005 | 20200709093531.0 | ||
| 008 | 941006s1995 nyua b 001 0 eng | ||
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| 043 | _ae------ | ||
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_aHF5415 _b.J5 1995 |
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_a658.8 _220 |
| 100 | 1 |
_aJobber, David, _d1947- |
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| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _c[1995] |
||
| 300 |
_axx, 745 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _zEurope _xCase studies. |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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_2lcc _cOS _hHF5415.J |
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