000			00488nam a2200157Ia 4500
008			191206s9999 xx 000 0 und d
020			_a256122407
090			_aHF5415E65
245		0	_aPromotional strategy: managing the marketing communications process
250			_a8th ed.
260			_aIrwin
260			_bThe Irwin series in marketing
260			_ccc1994
300			_a"xv, 624 p. : ill. (some col.) ; 24 cm."
999			_c16749 _d16749