000			03101nam a2200433 4500
001			OTLid0000123
003			MnU
005			20201105133259.0
006			m o d s
008			180907s2014 mnu o 0 0 eng d
020			_a
040			_aMnU _beng _cMnU
050		4	_aHF5001
050		4	_aHD30.4
050		4	_aHF5415
100	1		_aWatson, Richard T. _eauthor
245	0	0	_aElectronic Commerce _bThe Strategic Perspective _cRichard Watson
264		2	_bOpen Textbook Library
264		1	_bBCcampus
300			_a1 online resource
490	0		_aOpen textbook library.
505	0		_aAn Introduction -- Electronic commerce technology -- Web strategy: Attracting and retaining visitors -- Promotion: Integrated Web communications -- Promotion and purchase: Measuring effectiveness -- Distribution -- Service -- Pricing -- Post-Modernism and the Web: Societal effects
520	0		_aThis book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning. The book's title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with stakeholders (e.g., customers). Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strategic plans. Thus, electronic commerce is a strategic perspective that all firms must adopt, both in the present and in the future. In other words, an organization that does not explicitly consider electronic commerce as a strategic imperative is probably making a crucial error. Here, we focus primarily on the opportunities and tactics that can lead to success in the electronic marketplace.
542	1		_fAttribution
546			_aIn English.
588	0		_aDescription based on print resource
650		0	_aBusiness _vTextbooks
650		0	_aManagement _vTextbooks
650		0	_aMarketing _vTextbooks
700	1		_aBerthon, Pierre _eauthor
700	1		_aPitt, Leyland F. _eauthor
700	1		_aZinkhan, George M. _eauthor
710	2		_aOpen Textbook Library _edistributor
856	4	0	_uhttps://open.umn.edu/opentextbooks/textbooks/123 _zAccess online version
999			_c19551 _d19551