000			02923nam a2200397 4500
001			OTLid0000130
003			MnU
005			20201105133259.0
006			m o d s
008			180907s2012 mnu o 0 0 eng d
020			_a
040			_aMnU _beng _cMnU
050		4	_aHF5001
050		4	_aHD30.4
050		4	_aHB171.5
100	1		_ade Kluyver, Cornelis A. _eauthor
245	0	0	_aFundamentals of Global Strategy _cCornelis de Kluyver
264		2	_bOpen Textbook Library
264		1	_bSaylor Foundation
300			_a1 online resource
490	0		_aOpen textbook library.
505	0		_aChapter 1: Competing in a Global World -- Chapter 2: The Globalization of Companies and Industries -- Chapter 3: Generic Strategies for Global Value Creation -- Chapter 4: Global Strategy as Business Model Change -- Chapter 5: Target Markets and Modes of Entry -- Chapter 6: Globalizing the Value Proposition -- Chapter 7: Global Branding -- Chapter 8: Globalizing the Value Chain Infrastructure -- Chapter 9: Global Supply-Chain Management -- Chapter 10: Globalizing the Management Model
520	0		_aThe globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students. Fundamentals of Global Strategy poses the following questions for your students to analyze: What markets and/or regions should a company compete in and why? To what degree can and should products and services be standardized? Is it advantageous to adopt a more or less uniform market positioning worldwide? What value-added activities should it keep in-house, outsource, or relocate for competitive advantage? How can competitive responses be most effectively coordinated on a global basis?
542	1		_fAttribution-NonCommercial-ShareAlike
546			_aIn English.
588	0		_aDescription based on online resource
650		0	_aBusiness _vTextbooks
650		0	_aManagement _vTextbooks
650		0	_aEconomics _vTextbooks
710	2		_aOpen Textbook Library _edistributor
856	4	0	_uhttps://open.umn.edu/opentextbooks/textbooks/130 _zAccess online version
999			_c19558 _d19558