000 02748nam a2200361 4500
001 OTLid0000238
003 MnU
005 20201105133309.0
006 m o d s
008 180907s2015 mnu o 0 0 eng d
020 _a
040 _aMnU
_beng
_cMnU
050 4 _aP91.3
100 1 _aHansen, Kathleen A.
_eauthor
245 0 0 _aInformation Strategies for Communicators
_cKathleen Hansen
264 2 _bOpen Textbook Library
264 1 _bUniversity of Minnesota Libraries Publishing
300 _a1 online resource
490 0 _aOpen textbook library.
505 0 _aLesson 1. Personal / Professional Skills of Successful Communicators -- Lesson 2. Information Strategy Process and the Needs of Communicators -- Lesson 3. Question Analysis: From Assignment to Message -- Lesson 4. Question Analysis: Who's the Audience? -- Lesson 5. Question Analysis: What's the Topic? -- Lesson 6. Question Analysis: Who Contributes Information? -- Lesson 7. Question Analysis: What are the Ethical and Legal Considerations? -- Lesson 8. Research Skill: Searching -- Lesson 9. Research Skill: Interviewing -- Lesson 10. Research Skill: Evaluating Information -- Lesson 11. Research Skill: Managing and Synthesizing Information -- Lesson 12. Information Resources: Publications -- Lesson 13. Information Resources: Public Records -- Lesson 14. Information Resources: Data and Statistics -- Lesson 15. Information Resources: Polls and Surveys -- Lesson 16. Message Tasks: Applying What You've Learned
520 0 _aWritten by two nationally recognized experts in information strategy, Information Strategies for Communicators leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout. The definitive text for the information search and evaluation process as practiced by news and strategic communication message producers. Currently used at the University of Minnesota School of Journalism and Mass Communication; JOUR 3004W/V, Information for Mass Communication.
542 1 _fAttribution
546 _aIn English.
588 0 _aDescription based on print resource
650 0 _aCommunication
_vTextbooks
700 1 _aPaul, Nora
_eauthor
710 2 _aOpen Textbook Library
_edistributor
856 4 0 _uhttps://open.umn.edu/opentextbooks/textbooks/238
_zAccess online version
999 _c19642
_d19642