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| 001 | OTLid0000275 | ||
| 003 | MnU | ||
| 005 | 20201105133312.0 | ||
| 006 | m o d s | ||
| 008 | 180907s2012 mnu o 0 0 eng d | ||
| 020 | _a | ||
| 040 |
_aMnU _beng _cMnU |
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| 050 | 4 | _aHF5001 | |
| 050 | 4 | _aHF5415 | |
| 050 | 4 | _aHD30.4 | |
| 100 | 1 |
_aUrbany, Joe E. _eauthor |
|
| 245 | 0 | 0 |
_aGrowth and Competitive Strategy in 3 Circles _cJoe Urbany |
| 264 | 2 | _bOpen Textbook Library | |
| 264 | 1 | _bSaylor Foundation | |
| 300 | _a1 online resource | ||
| 490 | 0 | _aOpen textbook library. | |
| 505 | 0 | _aChapter 1: The Challenges of Growth -- Chapter 2: Introduction to 3-Circle Analysis -- Chapter 3: Defining the Context -- Chapter 4: The Meaning of Value -- Chapter 5: Sorting Value -- Chapter 6: Growth Strategy -- Chapter 7: Implementation: An Inside View of the Organization -- Chapter 8: Dynamic Aspects of Markets -- Chapter 9: Summary: Growth Strategy in 10 Steps -- References | |
| 520 | 0 | _aThe 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy. | |
| 542 | 1 | _fAttribution-NonCommercial-ShareAlike | |
| 546 | _aIn English. | ||
| 588 | 0 | _aDescription based on online resource | |
| 650 | 0 |
_aBusiness _vTextbooks |
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| 650 | 0 |
_aMarketing _vTextbooks |
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| 650 | 0 |
_aManagement _vTextbooks |
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| 700 | 1 |
_aDavis, James H. _eauthor |
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| 710 | 2 |
_aOpen Textbook Library _edistributor |
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| 856 | 4 | 0 |
_uhttps://open.umn.edu/opentextbooks/textbooks/275 _zAccess online version |
| 999 |
_c19676 _d19676 |
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