000			02455nam a2200385 4500
001			OTLid0000360
003			MnU
005			20201105133321.0
006			m o d s
008			180907s2016 mnu o 0 0 eng d
020			_a
040			_aMnU _beng _cMnU
050		4	_aP91.3
050		4	_aPE1408
100	1		_aRoberts, Jasmine _eauthor
245	0	0	_aWriting for Strategic Communication Industries _cJasmine Roberts
264		2	_bOpen Textbook Library
264		1	_bOhio State University Libraries
300			_a1 online resource
490	0		_aOpen textbook library.
505	0		_aChapter 1: Defining Strategic Communication -- Chapter 2: Media Writing--Conventions, Culture, and Style -- Chapter 3: Strategic Communication Ethics -- Chapter 4: News Value -- Chapter 5: News Writing Basics -- Chapter 6: Feature Writing -- Chapter 7: Public Relations Industry -- Chapter 8: Media Relations -- Chapter 9: Public Relations Writing -- Chapter 10: Social Media--Uses and Messaging -- Chapter 11: Advertising Industry -- Chapter 12: Creating a Writing Portfolio
520	0		_aGood writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.
542	1		_fAttribution-NonCommercial
546			_aIn English.
588	0		_aDescription based on online resource
650		0	_aHumanities _vTextbooks
650		0	_aCommunication _vTextbooks
650		0	_aRhetoric _vTextbooks
710	2		_aOpen Textbook Library _edistributor
856	4	0	_uhttps://open.umn.edu/opentextbooks/textbooks/360 _zAccess online version
999			_c19757 _d19757