000			01913nam a2200361 4500
001			OTLid0000388
003			MnU
005			20201105133322.0
006			m o d s
008			180907s2011 mnu o 0 0 eng d
040			_aMnU _beng _cMnU
050		4	_aHF5001
050		4	_aHF5415
100	1		_aBurnett, John _eauthor
245	0	0	_aIntroducing Marketing _cJohn Burnett
264		2	_bOpen Textbook Library
264		1	_bBCcampus
300			_a1 online resource
490	0		_aOpen textbook library.
505	0		_a1. Introducing marketing -- 2. Understanding and approaching the market -- 3. Marketing research: an aid to decision making -- 4. Understanding buyer behavior -- 5. External considerations in marketing -- 6. Marketing in global markets -- 7. Introducing and managing the product -- 8. Communicating to mass markets -- 9. Pricing the product -- 10. Channel concepts: distributing the product
520	0		_aThrough good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
542	1		_fAttribution
546			_aIn English.
588	0		_aDescription based on online resource
650		0	_aBusiness _vTextbooks
650		0	_aMarketing _vTextbooks
710	2		_aOpen Textbook Library _edistributor
856	4	0	_uhttps://open.umn.edu/opentextbooks/textbooks/388 _zAccess online version
999			_c19775 _d19775